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EspañolThe ancient Chinese text "Persuasion on Learning" states: "Without taking small steps, one cannot reach a thousand miles; without accumulating small streams, one cannot form a river or sea." From a few people and small houses at the beginning of the company's establishment to the company's employees of over 200 and its headquarters covering nearly 100 acres of land, Zhejiang Diya Refrigeration Equipment Co., Ltd. has built itself from scratch into a large modern enterprise integrating research and development, design, manufacturing, sales, engineering installation, and after-sales service. Today, let's have a conversation with Mr. Yuan Jianxing, the General Manager of Zhejiang Diya Refrigeration Equipment Co., Ltd., to learn about the stories behind the company's success.
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In the 1980s, Mr. Yuan Jianxing's father decided to follow the wave of reform and opening up and embark on his entrepreneurial journey in order to realize his life value. While reform promotes continuous economic development, people's demand for vegetables and meat is growing rapidly, making food preservation an increasingly important issue. Therefore, the idea of producing refrigeration equipment has emerged. Shortly thereafter, Mr. Yuan Jianxing's father coincidentally came into contact with the refrigeration industry, laying the foundation for his first entrepreneurial step.
The beginning of everything is difficult, and the fruit will go through the trials and tribulations of wind and rain before it matures. In 1985, Mr. Yuan Jianxing's father startedmatch his own business. At that time, his team consisted of less than ten people, and his office space was only a few small romatmatchcmatchhoms.match Recalling his father's entrepreneurial journey, Mr. Yuan Jianxing said, "When the company was first established, it was relatively difficult to promote products due to insufficient visibility in the industry. Initially, my father gave up his own profits and went door-to-door with small accessories for customers to try out. This method gradually gained recognition from customers for the quality of small accessory products, and customers began to take finished products from us
In today's world where product quality is the lifeblood of a company, product quality has become the fundamental and guarantee for a company's foothold and development in the market. Mr. Yuan Jianxing strongly agrees with the viewpoint that "only stable quality can lead to sustainable development of enterprises." He told me, "Our Diya company has established strict quality control and inspection rules to ensure product quality reliability, carefully selects accessory suppliers, strictly controls the production process, rigorously inspects by the quality department, firmly packages by the packaging team, communicates and ships by the shipping team in a timely manner, and provides meticulous after-sales service
It is reported that Diya Company has obtained ISO9001 quality system certification, production license, inspection certification for various series of products issued by the only official inspection institute in the refrigeration industry in China, CRAA certification and other standardized management system certificates, technology-based enterprise certification, Huzhou famous brand product certification, etc. In 2018, Diya obtained the national high-tech enterprise certification.
When asked how to form a competitive advantage for the company's products, Mr. Yuan Jianxing said, "My pursuit is to create the most satisfactory product for customers, which is also one of our competitive advantages. Our company attaches great importance to customer opinions and has set up a quality management department. Every feedback from customers will be promptly forwarded to the quality department in order to quickly identify substantive problems and upgrade and rectify the products." In my opinion, from the initial obscurity to the current star of refrigeration, doing a good job in quality cultivation is Diya Company's unwavering commitment and also the key to Diya Company's success.
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In today's market environment, there is fierce competition between enterprises and industries. Mr. Yuan Jianxing revealed to the author, "In the current situation where the overall industry market is still developing well, more and more peer enterprises of all sizes have flooded into the market, resulting in uneven product quality and malicious price competition. In order to ensure the quality of our own products, our profits can only continue to decline, and some products are sold at zero profit." He said that although the current cost has increased, as long as we persist in producing good products, the company's future profits may be multiplied.
For over 30 years, Diya Company has been rooted in the refrigeration industry, taking one step at a time, consolidating wisdom and ideals, and achieving a successful transformation from the initial simple assembly of refrigeration parts to an enterprise with annual sales exceeding 100 million yuan. Diya Company adheres to the quality policy of "scientific management, meticulous operation, strict quality, and meeting customer requirements", and continues to provide high-quality products for new and old customers, moving towards the goal of becoming an excellent supplier of refrigeration equipment supporting systems. At the same time, Diya Company adheres to the sales philosophy of "no small things for customers, endless service", and has now established dozens of agency offices across the country, covering major cities and forming a comprehensive marketing network system.
The expansion of Diya Company's industrial construction has been steadily progressing, from a few people and small houses in 1985 to over 200 employees and a company headquarters covering nearly 100 acres of land today. Over the past 30 years of accumulation and steady growth, Diya Company has achieved a qualitative leap. With exquisite technology, reliable quality, and comprehensive after-sales service, the company's products are exported to more than ten countries and regions in China, the Middle East, Southeast Asia, Africa, etc., providing a complete set of production equipment and solutions for people with different needs.
Mr. Yuan Jianxing also expressed his views on the phenomenon of many companies entering the refrigeration field in recent years: "The development prospects of many industries are actually very good, but most of the new forces that have entered are trying to make profits by taking advantage of the industry trend. It is difficult for us to change the market, and all we can do is to do well ourselves." He believes that the influx of new forces will indeed bring a short-term impact to the industry, but the companies that can truly survive in this industry must be those that value quality, innovation, and pursue long-term development.
Successful cases are the best answer sheet, and impressive achievements are a reflection of strength. As one of the largest refrigeration equipment suppliers in China, Diya Company continuously introduces international cutting-edge refrigeration technology and independently develops and manufactures more than 10 series of products according to the needs of its customers. These products are widely used in food freezing and refrigeration, hotel cold storage, industrial process cooling, medical cold storage, refrigerated trucks, marine cold storage and other fields, and have received high praise from users. Diya Company has repeatedly won honors such as National High tech Enterprise, Enterprise Growth Star, Transformation and Upgrading Demonstration Enterprise, Science and Technology Progress Award, Science and Technology Innovation Demonstration Unit, and Most Promising Enterprise.
Innovation is the soul and inexhaustible driving force of development and progress for a country and a nation, and a necessary condition for a company to find vitality and a way out. Mr. Yuan Jianxing believes that only by continuously increasing innovation efforts, improving independent research and development capabilities, and enhancing product market competitiveness can enterprises achieve long-term sustainable development. He said, "Our company continuously introduces relevant technical talents to research and innovate products every year, constantly absorbing market feedback and updating products based on it. In addition, we take 'talent innovation, technological innovation' as our development philosophy and cooperate with many universities and enterprises in Zhejiang Province to develop more products through scientific research and production bases
When asked about the competitive new products launched by Diya Company in 2019, Mr. Yuan Jianxing smiled and replied, "Thanks to the efforts of our team in research and development, we launched many products last year, including a high stretch fan. Compared with ordinary cooling fans, it has better airtightness and a circular arc design that better protects the contact between the fan blades and water droplets, thereby better protecting the long-term operation of the motor." In the interview, the author also learned that in order to enable customers to achieve centralized procurement, Diya Company will mainly promote two projects in 2020: special air conditioning and screw units, and expand the types of products it mainly promotes.
A drop of water can easily evaporate, but when they converge into a large river or a vast ocean, they can unleash the soaring power of "steaming the Han River and shaking the Yunyang City". Continuously committed to the research and development of new products and technological progress, providing customers with the most cost-effective products and solutions, and creating the greatest customer value, this is the philosophy that Diya Company has always pursued. The author believes that with the efforts of all members of the company, Zhejiang Diya Refrigeration Equipment Co., Ltd. will ride the wind and waves, set sail, and sing this song of success and takeoff more and more loudly!
Contact Number：+86-18858565929 
