Opportunities and challenges coexist, innovation is the path to sustainable development for enterprises "- Yuan Jianxing, General Manager of Zhejiang Diya Refrigeration Equipment Co., Ltd.

Opportunities and challenges coexist

Innovation is the sustainable development path for enterprises

Yuan Jianxing, General Manager of Zhejiang Diya Refrigeration Equipment Co., Ltd

Zhejiang Diya Refrigeration Equipment Co., Ltd. was founded in 1983 and is a large modern enterprise that integrates research and development, design, manufacturing, sales, engineering installation, and after-sales service. Since its establishment, the company has relied on cutting-edge research and development technology and rich practical experience to obtain ISO9001:2000 international quality system certification, CRAA certificate, 14001 certificate, more than 30 patents, and is a member of the China Refrigeration Society, China Quality Inspection Society, China Intellectual Property Protection Association, and Zhejiang Enterprise Culture Group. It also has a national industrial product production license.

The company is headquartered in Huzhou, known as the Pearl of the Taihu Lake Lake, and currently has a modern refrigeration equipment production base covering an area of more than 100 mu. We currently have over 260 employees, including more than 38 technical and management personnel at all levels. The company has an authoritative refrigeration equipment testing center and a strong technology research and development center, providing strong guarantees for the achievement of the company's product "zero defect" goal. As one of the largest refrigeration equipment suppliers in China, Diya continuously introduces international cutting-edge refrigeration technology and independently develops and manufactures more than 10 series of products according to the needs of customers: FHV series, U-shaped series, D-series air coolers, DSF series double-sided side outlet air coolers, water flushing frost air coolers, low-noise condensing units, compression condensing units, air-cooled condensing units, etc. The products are also exported to more than ten countries and regions such as the Middle East, Southeast Asia, Africa, etc., providing a complete set of production equipment and solutions for users with different needs. Diya adheres to the development philosophy of "talent innovation, technological innovation" and has established cooperative research and production bases with multiple universities and enterprises in Zhejiang Province. Diya, based on the business philosophy of "integrity management", has been rated as a "trustworthy private enterprise" for many years in a row

Diya Company follows the quality policy of "scientific management, meticulous operation, strict quality, and meeting customer requirements", and adheres to the corporate purpose of "dedication and integrity". We have been providing high-quality products to new and old customers all the way, striving to become an  supplier of refrigeration equipment supporting systems. Diya Company has always adhered to the sales philosophy of "no small matter to customers, endless service", and has established more than 20 agency offices across the country, covering major cities and forming a comprehensive marketing network system. And continuously through technological innovation, aiming to provide customers with higher quality and more energy-efficient refrigeration products.

Looking to the future, stick to your true self

End the past and cherish the present. With the continuous maturity of the industry and the constant changes in market demand, competition within the industry has begun, no longer simply pursuing scale but shifting towards standardization and intensification. Industry rules and regulations have gradually become clear and determined, and quality and brand awareness have begun to strengthen. Low end products, products with weak resistance to pressure, and companies that have encountered this epidemic can only gradually become desolate until they disappear completely. This global common problem - the epidemic, has promoted the explosive development and gradual integration of the industry.

Diya was founded in 1983 and has been experiencing ups and downs for 40 years now. My father's generation founded FaLi DiYa, which is like the process of farming or planting flowers. We need to take it seriously to maintain and manage it. This is the hard work passed down from the older generation. The industry is not only DiYa's expectation, but also the common future vision of industry professionals. Three years of the epidemic have passed in a flash, and when one is determined to do something, they naturally think about how to become stronger and better. Although it has been 40 years, looking ahead, the capacity of the industry market has not yet reached saturation and there is still a lot of room for growth. No matter what height it is at, it must continue to accumulate and improve in the technology sector. The technological trend of the next 20 years will have a direction of advancement, which Diya calls inevitable, that is, this trend, like gravity, will definitely occur.

Diya has a large customer base and its basic operating mode is mainly based on primary market general agency. Diya has been involved in 31 provinces and autonomous regions across the country. In the face of the current situation, market opportunities and challenges coexist. Although the increase in raw material prices in special environments will increase the pressure on refrigeration equipment enterprises, with the gradual strengthening of the industry market, the market space for refrigeration equipment will further expand. Refrigeration equipment exists in all aspects of life, and its market value will continue to rise. In the face of huge market opportunities, Diya will never let them slip away. We will seize the opportunity and occupy a certain share through technology and services.

Riding the wind and breaking the waves, setting sail and setting sail

Nowadays, there is fierce competition between enterprises and industries. However, blind competition cannot help the refrigeration industry to develop in a good direction; on the contrary, it will bring about a vicious cycle. To eliminate the vicious cycle in the industry, Diya expressed its viewpoint from the beginning: "Only stable quality can ensure the sustainable development of enterprises. In today's industry market, it is necessary to form a good competitive relationship. Although it is a competitive relationship, it is more about cooperation and mutual friendship. The power of one person may be limited, but when millions of people gather together, they can form a strong force to overcome all difficulties and obstacles.

From scratch, from small to large. From its inception to its roots in the refrigeration industry, Diya Company has steadily walked forward step by step, relying on the support and trust of its old customers. Despite three years of special circumstances, Diya still faces it calmly, steadily cultivating internal skills, enterprise management, on-site management, operation manuals, and internal quality management. The epidemic is a test for various industries, and it has set a focus on the high-quality development of the manufacturing industry, which has always been the primary criterion of Diya. Mr. Yuan Jianxing, the General Manager of Diya Company, stated that "doing a good job in quality cultivation is Diya Company's unwavering commitment. When the epidemic subsides, we hope that more customers can visit Diya in person for work guidance, and also demonstrate Diya's changes in recent years

In recent years, the market situation in the industry has not been optimistic. At the national level, we have seen that there is a greater emphasis on controlling the dynamic clearance of the epidemic and the current defense measures taken by the people. In the next step, our country will definitely formulate more reasonable defense policies to promote personnel mobility. We need to actively cooperate with the national policies. To meet market challenges, all sectors of the industry must join hands, and Diya is no exception. On the basis of fully meeting people's needs for comfort, safety, health, and a better life, we will promote the comprehensive and profound transformation and upgrading of the refrigeration and air conditioning industry with high-quality development as the criterion, and continuously move forward along the path of green sustainable development.

Adhere to your true self, never forget your original intention, and never fail your mission!

The new era is the era of strugglers. Faced with various risks and challenges, entrepreneurs must be brave enough to innovate and face difficulties head-on. It's difficult for us to change the market, all we can do is to be good at ourselves. Quality leads to market, and improvement leads to progress. The enterprises that can truly survive in the industry are those that value quality, innovation, and pursue long-term development. Successful cases are the answer sheet, and impressive achievements are a reflection of strength. As one of the largest refrigeration equipment suppliers in China, Diya Company continuously introduces international cutting-edge refrigeration technology and independently develops and manufactures more than ten series of products according to the needs of its customers. Diya Company's new products, such as pressure differential high-efficiency air coolers, floor standing high-efficiency condensers, variable frequency screw units, evaporative cold bucket pump units, etc., are widely used in food freezing and refrigeration, hotel cold storage, industrial process cooling, medical cold storage, refrigerated trucks, marine cold storage and other fields, and have received high praise from users. Diya Company has repeatedly won honors such as National High tech Enterprise, Enterprise Growth Star, Transformation and Upgrading Demonstration Enterprise, Science and Technology Progress Award, Science and Technology Innovation Demonstration Unit, and Most Promising Enterprise.

General Secretary Xi Jinping pointed out that "manufacturing is the lifeline of the national economy", "we must firmly strengthen, optimize, and expand the manufacturing industry and the real economy", and "accelerate the construction of a strong manufacturing country".   The comprehensive strength of the manufacturing industry has reached a new level

The manufacturing industry is moving from "Made in China" to "Created in China", and Diya will also do its part to do what it should do well, provide customers with the cost-effective products and solutions, create the greatest customer value, adhere to its own identity, never forget its original intention, and live up to its mission!